# Kathy Sierra: Give your users super-powers

DevFeed: [Kathy Sierra: Give your users super-powers](<https://devfeed.tech/articles/kathy-sierra-give-your-users-super-powers-35295.md>)

Original publisher: [Read original article](<https://darkcoding.net/future-of-web-apps/kathy-sierra-give-your-users-super-powers/>)

Author: Graham King

Published: 2010-07-07T06:15:21Z

Content type: opinion

Language: en

Sources: [Graham King](<https://devfeed.tech/sources/graham-king.md>)

Topics: [Users](<https://devfeed.tech/topics/users.md>), [Software](<https://devfeed.tech/topics/software.md>), [digital](<https://devfeed.tech/topics/digital.md>)

Tags: [advice](<https://devfeed.tech/tags/advice.md>), [business](<https://devfeed.tech/tags/business.md>), [customer](<https://devfeed.tech/tags/customer.md>), [futureofwebapps](<https://devfeed.tech/tags/futureofwebapps.md>), [marketing](<https://devfeed.tech/tags/marketing.md>), [product](<https://devfeed.tech/tags/product.md>), [user](<https://devfeed.tech/tags/user.md>), [video](<https://devfeed.tech/tags/video.md>)

## AI overview

Notes from Kathy Sierra's talk at the Business Of Software conference about designing products and marketing around helping users become better at meaningful activities. The article emphasizes teaching users, creating emotional engagement, supporting them after purchase, and making useful actions easy and obvious.

## Source excerpt

Empowering users to become awesome: The key to great products.