# Keeping Your Sanity as a Solo Entrepreneur 01 - Make Everything as Easy as Possible

DevFeed: [Keeping Your Sanity as a Solo Entrepreneur 01 - Make Everything as Easy as Possible](<https://devfeed.tech/articles/keeping-your-sanity-as-a-solo-entrepreneur-01-make-everything-as-easy-as-possible-28345.md>)

Original publisher: [Read original article](<http://fuzzyblog.io/blog/startup/2022/06/01/keeping-your-sanity-as-a-solo-entrepreneur-01-make-everything-as-easy-as-possible.html>)

Author: Fuzzygroup

Published: 2022-06-01T23:13:00Z

Content type: opinion

Language: en

Sources: [Scott Johnson](<https://devfeed.tech/sources/scott-johnson.md>)

Topics: [web applications](<https://devfeed.tech/topics/web-applications.md>), [iphone](<https://devfeed.tech/topics/iphone.md>), [LineageOS](<https://devfeed.tech/topics/lineageos.md>)

Tags: [android](<https://devfeed.tech/tags/android.md>), [business](<https://devfeed.tech/tags/business.md>), [iphone](<https://devfeed.tech/tags/iphone.md>), [small-business](<https://devfeed.tech/tags/small-business.md>), [startup](<https://devfeed.tech/tags/startup.md>), [web-applications](<https://devfeed.tech/tags/web-applications.md>)

## AI overview

A solo entrepreneur shares practical ways to reduce the cognitive burden of running a small business. The first lesson is to make recurring tasks easier, illustrated by using iPhone Text Replacement to insert business and social-media links quickly.

## Source excerpt

I've now been a solo entrepreneur longer than I've been anything. Being a solo entrepreneur is a very different experience and it isn't one that is taught - you generally learn only by doing. I've started this series of essays to talk about practical things I've learned over the years. The reason that I referred to it as keeping your sanity is that is what, all too often, solo entrepreneurship feels like. The first lesson I learned is make everything as easy as possible. I know this is obvious but there are all kinds of things that we do by rote without ever thinking about how you can make it easier. Example 1: Typing Your Link Let me ask you a simple thing - if you are running any kind of online business, how many times this year will you text someone a link to your business? Or your social media pages? I build a lot of web applications and one thing I noticed is that when I'm using a phone and texting people, it was way too easy to mistype a link. And it makes me just stupidly angry. I tried putting them in a note on the phone but selecting text on an iPhone still sucks. But then I discovered Text Replacement and it made me very, very happy. Every iPhone (and I suspect Android Phone although I'm not an Android user) has a feature called Text Replacement. This feature lets you specify some text and then its replacement. Every single time I build a new web application, I create one of these replacements. Here are some examples: I type jh and it inserts https://www.jobhound.io for me I type pfu and it inserts https://pizzaforukraine.com I type cnm and it inserts https://www.covidnearme.org If, for example, you were a solo entrepreneur running company Metal Honey Foods (this is an unabashed plug; she's a friend with a great hot honey product) then she could define mhf and it could insert https://www.metalhoney.com/ for her. Similarly she could have other key sequences that inserted her social media links. This is, without question, a very simple example but almost any