# Lessons Learned From Running Web Experiments

DevFeed: [Lessons Learned From Running Web Experiments](<https://devfeed.tech/articles/lessons-learned-from-running-web-experiments-15745.md>)

Original publisher: [Read original article](<https://developer.squareup.com/blog/lessons-learned-from-running-web-experiments>)

Author: Sneha Vasanth

Published: 2023-07-05T05:00:00Z

Content type: opinion

Language: en

Sources: [Square Corner Blog RSS Feed](<https://devfeed.tech/sources/square-corner-blog-rss-feed.md>)

Topics: [experiments](<https://devfeed.tech/topics/experiments.md>), [Web](<https://devfeed.tech/topics/web.md>), [data](<https://devfeed.tech/topics/data.md>), [Framework](<https://devfeed.tech/topics/framework.md>)

Tags: [data](<https://devfeed.tech/tags/data.md>), [data-science](<https://devfeed.tech/tags/data-science.md>), [experiment](<https://devfeed.tech/tags/experiment.md>), [experimentation](<https://devfeed.tech/tags/experimentation.md>), [experiments](<https://devfeed.tech/tags/experiments.md>), [frameworks](<https://devfeed.tech/tags/frameworks.md>), [insights](<https://devfeed.tech/tags/insights.md>), [lead-generation](<https://devfeed.tech/tags/lead-generation.md>), [metric](<https://devfeed.tech/tags/metric.md>), [metrics](<https://devfeed.tech/tags/metrics.md>), [monitoring](<https://devfeed.tech/tags/monitoring.md>), [products](<https://devfeed.tech/tags/products.md>), [running](<https://devfeed.tech/tags/running.md>), [software](<https://devfeed.tech/tags/software.md>), [teams](<https://devfeed.tech/tags/teams.md>), [web](<https://devfeed.tech/tags/web.md>)

## AI overview

A Product Data Scientist at Square shares lessons from running web experiments on high-traffic pages. The article explains how experimentation supports risk assessment and data-driven decisions, and how teams can distinguish primary, secondary, and guardrail metrics when evaluating tests.

## Source excerpt

Unveiling key strategies & frameworks