# Leveraging multimodal LLMs for Shopify's global catalogue: Recap of expo talk at ICLR 2025

DevFeed: [Leveraging multimodal LLMs for Shopify's global catalogue: Recap of expo talk at ICLR 2025](<https://devfeed.tech/articles/leveraging-multimodal-llms-for-shopify-s-global-catalogue-recap-of-expo-talk-at-iclr-2025-1470.md>)

Original publisher: [Read original article](<https://shopify.engineering/leveraging-multimodal-llms>)

Author: Audrey-Anne Guindon

Published: 2025-07-16T14:43:31Z

Content type: article

Language: en

Sources: [Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering.md>), [Shopify Engineering - Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering-shopify-engineering.md>)

Topics: [AI Chat](<https://devfeed.tech/topics/ai-chat.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [ai-agents](<https://devfeed.tech/tags/ai-agents.md>), [data-quality](<https://devfeed.tech/tags/data-quality.md>), [fine-tuning](<https://devfeed.tech/tags/fine-tuning.md>), [infrastructure](<https://devfeed.tech/tags/infrastructure.md>), [llms](<https://devfeed.tech/tags/llms.md>), [multimodal](<https://devfeed.tech/tags/multimodal.md>), [product](<https://devfeed.tech/tags/product.md>), [search](<https://devfeed.tech/tags/search.md>), [shopify](<https://devfeed.tech/tags/shopify.md>), [training](<https://devfeed.tech/tags/training.md>)

## AI overview

Shopify describes its Global Catalogue, which uses multimodal LLMs to standardize and enrich product data across merchant listings. The article outlines data curation, model fine-tuning and training, and infrastructure for multimodal inferences, with applications in search, recommendations, and conversational commerce.

## Source excerpt

Our Global Catalogue demonstrates the impact of multimodal LLMs on one of commerce's hardest problems: building a unified, structured, and continuously evolving understanding of billions of product listings created by millions of merchants.