# How trivago Used Machine Learning and Computer Vision to Match Hotel Images to Spa Search Intent

DevFeed: [How trivago Used Machine Learning and Computer Vision to Match Hotel Images to Spa Search Intent](<https://devfeed.tech/articles/machine-learning-and-bathtubs-how-small-visual-changes-improve-user-experience-27975.md>)

Original publisher: [Read original article](<https://tech.trivago.com/post/2019-08-21-spajourneywithimageconcepts/>)

Author: Sayon Kumar Saha

Published: 2019-08-21T00:00:00Z

Content type: article

Language: en

Sources: [Trivago](<https://devfeed.tech/sources/trivago.md>)

Topics: [User Experience](<https://devfeed.tech/topics/user-experience.md>), [Computer vision](<https://devfeed.tech/topics/computer-vision.md>), [Machine learning](<https://devfeed.tech/topics/machine-learning.md>), [Front end](<https://devfeed.tech/topics/frontend.md>)

Tags: [computer-vision](<https://devfeed.tech/tags/computer-vision.md>), [data-science](<https://devfeed.tech/tags/data-science.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [frontend](<https://devfeed.tech/tags/frontend.md>), [machine-learning](<https://devfeed.tech/tags/machine-learning.md>), [techniques](<https://devfeed.tech/tags/techniques.md>), [user-experience](<https://devfeed.tech/tags/user-experience.md>)

## AI overview

trivago developed an automated image-labeling system using computer vision and machine learning to select hotel images that match users' spa and wellness search intent.

## Source excerpt

While searching for "Spa and Wellness hotels in Berlin..." I land on trivago. Surprisingly the main images of the hotels exactly reflect the spa concept that I am searching for. It hel...