# Designing Products Around What Users Actually Want

DevFeed: [Designing Products Around What Users Actually Want](<https://devfeed.tech/articles/make-things-that-people-want-instead-of-what-you-want-them-to-want-9146.md>)

Original publisher: [Read original article](<https://slack.design/articles/makethingsthatpeoplewant-insteadofwhatyouwantthemtowant/>)

Author: mlivingstone

Published: 2021-09-07T20:23:47Z

Content type: opinion

Language: en

Sources: [Slack Design](<https://devfeed.tech/sources/slack-design.md>)

Topics: [Development](<https://devfeed.tech/topics/development.md>), [Usability](<https://devfeed.tech/topics/usability.md>), [User interface design](<https://devfeed.tech/topics/ui-design.md>)

Tags: [development](<https://devfeed.tech/tags/development.md>), [how-we-work](<https://devfeed.tech/tags/how-we-work.md>), [product-design](<https://devfeed.tech/tags/product-design.md>), [product-development](<https://devfeed.tech/tags/product-development.md>), [usability](<https://devfeed.tech/tags/usability.md>)

## AI overview

This commentary argues that product teams can follow established design processes yet still misunderstand what users actually want or are willing to do. It recommends examining how people currently solve a problem without the proposed product and using that behavior as a reality check for product ideas and design decisions.

## Source excerpt

There are plenty of comprehensive pieces on the practice of product design out there--our own Kyle Turman has written an excellent post on the Pillars of Digital Product Design--but there's a crucial layer of thinking that can sometimes elude the design process itself, partially because it's so obvious that it's hiding in plain sight. "Of [...] The post Make things that people want (instead of what you want them to want) appeared first on Slack Design.