# Marketing Attribution: Evaluating The Path to Purchase in the Product Ecosystem

DevFeed: [Marketing Attribution: Evaluating The Path to Purchase in the Product Ecosystem](<https://devfeed.tech/articles/marketing-attribution-evaluating-the-path-to-purchase-in-the-product-ecosystem-28030.md>)

Original publisher: [Read original article](<https://tech.trivago.com/post/2022-12-06-marketing-attribution-evaluating-the-path-to-purchase/>)

Author: Shelly Leal Senior Data Analyst

Published: 2022-12-06T00:00:00Z

Content type: tutorial

Language: en

Sources: [Trivago](<https://devfeed.tech/sources/trivago.md>)

Topics: [data](<https://devfeed.tech/topics/data.md>), [App](<https://devfeed.tech/topics/app.md>), [Website](<https://devfeed.tech/topics/website.md>), [dashboards](<https://devfeed.tech/topics/dashboards.md>)

Tags: [article](<https://devfeed.tech/tags/article.md>), [behavior](<https://devfeed.tech/tags/behavior.md>), [business](<https://devfeed.tech/tags/business.md>), [channel](<https://devfeed.tech/tags/channel.md>), [data](<https://devfeed.tech/tags/data.md>), [data-science](<https://devfeed.tech/tags/data-science.md>), [database](<https://devfeed.tech/tags/database.md>), [digital-marketing](<https://devfeed.tech/tags/digital-marketing.md>)

## AI overview

This article explains marketing attribution by modeling chronological user-event paths across product channels. It defines events, channels, paths, and attribution windows, then introduces common attribution models including last-touch attribution and discusses applying a multi-touch model to campaign activation in Business Studio.

## Source excerpt

While working with data and analyzing the interactions of our users with the products we have today, it is essential to understand their behaviors by tracking their past actions, such as opening...