# Marketing ops as code: Automating events from planning to follow-up on GitHub

DevFeed: [Marketing ops as code: Automating events from planning to follow-up on GitHub](<https://devfeed.tech/articles/marketing-ops-as-code-automating-events-from-planning-to-follow-up-on-github-80.md>)

Original publisher: [Read original article](<https://github.blog/ai-and-ml/github-copilot/marketing-ops-as-code-automating-events-from-planning-to-follow-up-on-github/>)

Author: Tomoko Tanaka

Published: 2026-09-11T18:26:10Z

Content type: tutorial

Language: en

Sources: [GitHub Engineering](<https://devfeed.tech/sources/github-engineering.md>)

Topics: [AI-assisted coding](<https://devfeed.tech/topics/ai-assisted-coding.md>)

Tags: [ai-ml](<https://devfeed.tech/tags/ai-ml.md>), [api](<https://devfeed.tech/tags/api.md>), [automation](<https://devfeed.tech/tags/automation.md>), [cli](<https://devfeed.tech/tags/cli.md>), [events](<https://devfeed.tech/tags/events.md>), [github](<https://devfeed.tech/tags/github.md>), [github-actions](<https://devfeed.tech/tags/github-actions.md>), [github-copilot](<https://devfeed.tech/tags/github-copilot.md>), [github-issues](<https://devfeed.tech/tags/github-issues.md>)

## AI overview

A GitHub marketing lead describes using GitHub Copilot and GitHub Actions to automate event operations from a GitHub Issue, including setup, daily registrant processing, and post-event cleanup.

## Source excerpt

If you can write down how you do your work, you can automate it. Here's what I did to support GitHub's APAC marketing team. The post Marketing ops as code: Automating events from planning to follow-up on GitHub appeared first on The GitHub Blog.