# Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes

DevFeed: [Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes](<https://devfeed.tech/articles/microsoft-patent-describes-in-game-advertising-triggered-by-boss-fights-loading-screens-and-cutscenes-55548.md>)

Original publisher: [Read original article](<https://www.techspot.com/news/113909-microsoft-patent-describes-game-advertising-triggered-boss-fights.html>)

Author: Skye Jacobs

Published: 2026-09-20T15:26:00Z

Content type: news

Language: en

Sources: [TechSpot](<https://devfeed.tech/sources/techspot.md>)

Topics: [Microsoft](<https://devfeed.tech/topics/microsoft.md>), [pc](<https://devfeed.tech/topics/pc.md>), [Xbox](<https://devfeed.tech/topics/xbox.md>), [screen](<https://devfeed.tech/topics/screen.md>), [App](<https://devfeed.tech/topics/app.md>), [Content Management System](<https://devfeed.tech/topics/cms.md>)

Tags: [advertising](<https://devfeed.tech/tags/advertising.md>), [application](<https://devfeed.tech/tags/application.md>), [console](<https://devfeed.tech/tags/console.md>), [content-management-system](<https://devfeed.tech/tags/content-management-system.md>), [display](<https://devfeed.tech/tags/display.md>), [game](<https://devfeed.tech/tags/game.md>), [games](<https://devfeed.tech/tags/games.md>), [gaming](<https://devfeed.tech/tags/gaming.md>), [loading](<https://devfeed.tech/tags/loading.md>), [microsoft](<https://devfeed.tech/tags/microsoft.md>), [patents](<https://devfeed.tech/tags/patents.md>), [pc](<https://devfeed.tech/tags/pc.md>), [pc-gaming](<https://devfeed.tech/tags/pc-gaming.md>), [software](<https://devfeed.tech/tags/software.md>)

## AI overview

Microsoft has filed a patent application for an advertising system that uses game-state events, such as boss fights, completed quests, cutscenes, and loading screens, to insert ads at natural pauses in PC and console games. Viewing an ad would provide another period of uninterrupted play, although the filing does not establish a specific product plan or commercialization.

## Source excerpt

The filing points to a possible ad-supported model for PC and console games that is less disruptive than the approaches commonly used in mobile titles. Read Entire Article