# New EU Guidelines For AI Labelling

DevFeed: [New EU Guidelines For AI Labelling](<https://devfeed.tech/articles/new-eu-guidelines-for-ai-labelling-4322.md>)

Original publisher: [Read original article](<https://smashingmagazine.com/2026/08/eu-guidelines-ai-labelling/>)

Author: hello@smashingmagazine.com (Vitaly Friedman)

Published: 2026-08-13T10:00:00Z

Content type: article

Language: en

Sources: [Articles on Smashing Magazine -- For Web Designers And Developers](<https://devfeed.tech/sources/articles-on-smashing-magazine-for-web-designers-and-developers.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [AI Bots](<https://devfeed.tech/topics/ai-bots.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [business](<https://devfeed.tech/tags/business.md>), [design](<https://devfeed.tech/tags/design.md>), [eu](<https://devfeed.tech/tags/eu.md>), [legal](<https://devfeed.tech/tags/legal.md>), [products](<https://devfeed.tech/tags/products.md>), [ux](<https://devfeed.tech/tags/ux.md>)

## AI overview

New EU guidelines explain when AI-generated or manipulated content must be labelled, including deepfakes, chatbots and AI agents, certain public-interest text, and biometric or emotion-recognition tools. The article also outlines exemptions for AI-assisted content reviewed and edited by a human.

## Source excerpt

New EU guidelines, why AI sparkles aren't enough, when AI labels are required, and what the rules mean for AI-powered features and products.