# OpenAI and Target team up on new AI-powered experiences

DevFeed: [OpenAI and Target team up on new AI-powered experiences](<https://devfeed.tech/articles/openai-and-target-team-up-on-new-ai-powered-experiences-6676.md>)

Original publisher: [Read original article](<https://openai.com/index/target-partnership>)

Published: 2025-11-19T06:00:00Z

Content type: news

Language: en

Sources: [OpenAI News](<https://devfeed.tech/sources/openai-news.md>)

Topics: [OpenAI](<https://devfeed.tech/topics/openai.md>), [ChatGPT](<https://devfeed.tech/topics/chatgpt.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [App](<https://devfeed.tech/topics/app.md>), [data](<https://devfeed.tech/topics/data.md>)

Tags: [agent](<https://devfeed.tech/tags/agent.md>), [ai](<https://devfeed.tech/tags/ai.md>), [apis](<https://devfeed.tech/tags/apis.md>), [app](<https://devfeed.tech/tags/app.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [checkout](<https://devfeed.tech/tags/checkout.md>), [company](<https://devfeed.tech/tags/company.md>), [enterprise](<https://devfeed.tech/tags/enterprise.md>), [models](<https://devfeed.tech/tags/models.md>), [openai](<https://devfeed.tech/tags/openai.md>), [productivity](<https://devfeed.tech/tags/productivity.md>), [shopping](<https://devfeed.tech/tags/shopping.md>)

## AI overview

OpenAI and Target are expanding their partnership with a new Target app in ChatGPT for personalized recommendations, multi-item shopping carts, and checkout through Drive Up, Order Pickup, or shipping. Target is also using OpenAI APIs and ChatGPT Enterprise to improve employee productivity and guest experiences.

## Source excerpt

OpenAI and Target are partnering to bring a new Target app to ChatGPT, offering personalized shopping and faster checkout. Target will also expand its use of ChatGPT Enterprise to boost productivity and guest experiences.