# OpenAI's sponsored agents help advertisers create ChatGPT ads

DevFeed: [OpenAI's sponsored agents help advertisers create ChatGPT ads](<https://devfeed.tech/articles/openai-s-new-sponsored-agents-are-happy-to-chat-about-selling-you-things-31535.md>)

Original publisher: [Read original article](<https://www.theregister.com/ai-and-ml/2026/09/16/openais-new-sponsored-agents-are-happy-to-chat-about-selling-you-things/5296946>)

Author: Brandon Vigliarolo

Published: 2026-09-16T18:32:37Z

Content type: news

Language: en

Sources: [www.theregister.com - Articles](<https://devfeed.tech/sources/www-theregister-com-articles.md>)

Topics: [ChatGPT](<https://devfeed.tech/topics/chatgpt.md>), [OpenAI](<https://devfeed.tech/topics/openai.md>), [Bot](<https://devfeed.tech/topics/bot.md>)

Tags: [advertising](<https://devfeed.tech/tags/advertising.md>), [agentic-ai](<https://devfeed.tech/tags/agentic-ai.md>), [agents](<https://devfeed.tech/tags/agents.md>), [ai-and-ml](<https://devfeed.tech/tags/ai-and-ml.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [openai](<https://devfeed.tech/tags/openai.md>)

## AI overview

The article reports that advertisers can ask ChatGPT's sponsored agents to help create advertisements for ChatGPT.

## Source excerpt

Advertisers can now ask ChatGPT to help create their ChatGPT ads, because what's more relatable than an ad crafted by a bot?