# Our A, B, Cs of external communications

DevFeed: [Our A, B, Cs of external communications](<https://devfeed.tech/articles/our-a-b-cs-of-external-communications-11772.md>)

Original publisher: [Read original article](<https://incident.io/blog/external-communications-abcs>)

Author: Lisa Karlin Curtis

Published: 2023-04-17T00:00:00Z

Content type: opinion

Language: en

Sources: [The incident.io Blog](<https://devfeed.tech/sources/the-incident-io-blog.md>)

Topics: [incident](<https://devfeed.tech/topics/incident.md>), [App](<https://devfeed.tech/topics/app.md>)

Tags: [blog-post](<https://devfeed.tech/tags/blog-post.md>), [communication](<https://devfeed.tech/tags/communication.md>), [incident](<https://devfeed.tech/tags/incident.md>), [incident-channel](<https://devfeed.tech/tags/incident-channel.md>), [incident-management](<https://devfeed.tech/tags/incident-management.md>), [incident-response](<https://devfeed.tech/tags/incident-response.md>), [outage](<https://devfeed.tech/tags/outage.md>), [outages](<https://devfeed.tech/tags/outages.md>), [post-mortem](<https://devfeed.tech/tags/post-mortem.md>), [slack-incident](<https://devfeed.tech/tags/slack-incident.md>)

## AI overview

The article presents guidance for external communication, especially during incidents such as a total app outage. It emphasizes being thoughtful, transparent, proactive, and timely, including acknowledging an outage quickly even when detailed information is not yet available.

## Source excerpt

External communication is really important. But you have to make sure you're hitting a few key bars before you ship things out into the world.