# Our approach to advertising and expanding access to ChatGPT

DevFeed: [Our approach to advertising and expanding access to ChatGPT](<https://devfeed.tech/articles/our-approach-to-advertising-and-expanding-access-to-chatgpt-6589.md>)

Original publisher: [Read original article](<https://openai.com/index/our-approach-to-advertising-and-expanding-access>)

Published: 2026-01-16T00:00:00Z

Content type: article

Language: en

Sources: [OpenAI News](<https://devfeed.tech/sources/openai-news.md>)

Topics: [ChatGPT](<https://devfeed.tech/topics/chatgpt.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [OpenAI](<https://devfeed.tech/topics/openai.md>), [personalization](<https://devfeed.tech/topics/personalization.md>), [User Experience](<https://devfeed.tech/topics/user-experience.md>)

Tags: [ads](<https://devfeed.tech/tags/ads.md>), [advertising](<https://devfeed.tech/tags/advertising.md>), [ai](<https://devfeed.tech/tags/ai.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [company](<https://devfeed.tech/tags/company.md>), [openai](<https://devfeed.tech/tags/openai.md>), [personalization](<https://devfeed.tech/tags/personalization.md>), [privacy](<https://devfeed.tech/tags/privacy.md>), [subscriptions](<https://devfeed.tech/tags/subscriptions.md>), [user-experience](<https://devfeed.tech/tags/user-experience.md>)

## AI overview

OpenAI announces the expansion of ChatGPT Go to the U.S. and all locations where ChatGPT is available, alongside plans to test ads for free and Go users. The article outlines commitments to answer independence, conversation privacy, user control, personalization choices, and an ad-free paid option.

## Source excerpt

OpenAI plans to test advertising in the U.S. for ChatGPT's free and Go tiers to expand affordable access to AI worldwide, while protecting privacy, trust, and answer quality.