# Outbound that doesn't alienate for a technical product

DevFeed: [Outbound that doesn't alienate for a technical product](<https://devfeed.tech/articles/outbound-that-doesn-t-alienate-for-a-technical-product-11951.md>)

Original publisher: [Read original article](<https://incident.io/blog/outbound-that-doesnt-alienate>)

Author: Esther Delignat

Published: 2023-02-28T00:00:00Z

Content type: article

Language: en

Sources: [The incident.io Blog](<https://devfeed.tech/sources/the-incident-io-blog.md>)

Topics: [personalization](<https://devfeed.tech/topics/personalization.md>)

Tags: [incident](<https://devfeed.tech/tags/incident.md>), [incident-channel](<https://devfeed.tech/tags/incident-channel.md>), [incident-management](<https://devfeed.tech/tags/incident-management.md>), [incident-response](<https://devfeed.tech/tags/incident-response.md>), [outage](<https://devfeed.tech/tags/outage.md>), [personalization](<https://devfeed.tech/tags/personalization.md>), [post-mortem](<https://devfeed.tech/tags/post-mortem.md>), [sales](<https://devfeed.tech/tags/sales.md>), [slack-incident](<https://devfeed.tech/tags/slack-incident.md>), [technical](<https://devfeed.tech/tags/technical.md>)

## AI overview

The article presents practical advice for conducting cold outbound sales without alienating recipients. It recommends a humane, long-term approach, restrained messaging frequency, and personalization based first on the individual, then the company, and finally the industry when necessary.

## Source excerpt

Outbound can be pretty daunting -- but it doesn't have to be. Here we dive into some actionable pieces of advice that have worked well for us in our sales motion.