# Personalization at Scale: How AI Will Rewrite the Marketing Playbook

DevFeed: [Personalization at Scale: How AI Will Rewrite the Marketing Playbook](<https://devfeed.tech/articles/personalization-at-scale-how-ai-will-rewrite-the-marketing-playbook-4483.md>)

Original publisher: [Read original article](<https://www.toptal.com/executive-guidance/podcasts/personalization-at-scale-how-ai-will-rewrite-the-marketing-playbook>)

Author: JEFF GANGEMI, GROWTH MARKETING PRACTICE LEAD @ TOPTAL

Published: 2025-10-07T22:00:00Z

Content type: article

Language: en

Sources: [Toptal Blog](<https://devfeed.tech/sources/toptal-blog.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [personalization](<https://devfeed.tech/topics/personalization.md>), [Automation](<https://devfeed.tech/topics/automation.md>), [AI Strategy](<https://devfeed.tech/topics/ai-strategy.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [automation](<https://devfeed.tech/tags/automation.md>), [b2b](<https://devfeed.tech/tags/b2b.md>), [growth](<https://devfeed.tech/tags/growth.md>), [marketing](<https://devfeed.tech/tags/marketing.md>), [personalization](<https://devfeed.tech/tags/personalization.md>), [podcast](<https://devfeed.tech/tags/podcast.md>), [transformation](<https://devfeed.tech/tags/transformation.md>)

## AI overview

This podcast episode examines how artificial intelligence could replace outdated B2B marketing automation practices with personalization at scale. Jon Miller discusses buyer experience, customer value, the balance between brand and demand, and strategies for building and scaling marketing technology companies.

## Source excerpt

Jon Miller has spent his career building category-defining marketing platforms. Now, as co-founder and CEO of a stealth AI startup, he shares why the old marketing automation playbook is broken--and how AI will drive personalization at scale.