# Pirate Metrics: Better Acquisition With Firebase

DevFeed: [Pirate Metrics: Better Acquisition With Firebase](<https://devfeed.tech/articles/pirate-metrics-better-acquisition-with-firebase-16137.md>)

Original publisher: [Read original article](<https://firebase.blog/posts/2016/09/pirate-metrics-better-acquisition-with-firebase>)

Author: Parul Soi

Published: 2016-09-08T00:00:00Z

Content type: tutorial

Language: en

Sources: [Firebase Blog](<https://devfeed.tech/sources/firebase-blog.md>)

Topics: [Firebase](<https://devfeed.tech/topics/firebase.md>), [App](<https://devfeed.tech/topics/app.md>), [Google](<https://devfeed.tech/topics/google.md>)

Tags: [acquisition](<https://devfeed.tech/tags/acquisition.md>), [admob](<https://devfeed.tech/tags/admob.md>), [adwords](<https://devfeed.tech/tags/adwords.md>), [analytics](<https://devfeed.tech/tags/analytics.md>), [app](<https://devfeed.tech/tags/app.md>), [dynamic-links](<https://devfeed.tech/tags/dynamic-links.md>), [event](<https://devfeed.tech/tags/event.md>), [firebase](<https://devfeed.tech/tags/firebase.md>), [google](<https://devfeed.tech/tags/google.md>), [google-analytics](<https://devfeed.tech/tags/google-analytics.md>), [tutorials](<https://devfeed.tech/tags/tutorials.md>)

## AI overview

This tutorial explains how to use Firebase with AdWords to measure and improve user acquisition. It covers app-open tracking, campaign attribution across advertising networks, audience segmentation, event-based targeting, retargeting, and Firebase Dynamic Links.

## Source excerpt

News, tutorials, and updates from the Firebase team.