# Powering product discovery in ChatGPT

DevFeed: [Powering product discovery in ChatGPT](<https://devfeed.tech/articles/powering-product-discovery-in-chatgpt-6612.md>)

Original publisher: [Read original article](<https://openai.com/index/powering-product-discovery-in-chatgpt>)

Published: 2026-03-24T09:00:00Z

Content type: article

Language: en

Sources: [OpenAI News](<https://devfeed.tech/sources/openai-news.md>)

Topics: [ChatGPT](<https://devfeed.tech/topics/chatgpt.md>), [Protocol (disambiguation)](<https://devfeed.tech/topics/protocol.md>), [stripe](<https://devfeed.tech/topics/stripe.md>)

Tags: [agentic](<https://devfeed.tech/tags/agentic.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [comparisons](<https://devfeed.tech/tags/comparisons.md>), [features](<https://devfeed.tech/tags/features.md>), [images](<https://devfeed.tech/tags/images.md>), [integration](<https://devfeed.tech/tags/integration.md>), [product](<https://devfeed.tech/tags/product.md>), [speed](<https://devfeed.tech/tags/speed.md>), [stripe](<https://devfeed.tech/tags/stripe.md>), [updates](<https://devfeed.tech/tags/updates.md>)

## AI overview

ChatGPT is expanding its shopping experience with richer visual product discovery, conversational refinement, side-by-side comparisons, and up-to-date details such as prices, reviews, and features. The Agentic Commerce Protocol connects merchants to ChatGPT through product feeds, promotions, and delivery providers including Salesforce and Stripe.

## Source excerpt

ChatGPT introduces richer, visually immersive shopping powered by the Agentic Commerce Protocol, enabling product discovery, side-by-side comparisons, and merchant integration.