# Pricing Subscription Products with a Data-Driven Conscience

DevFeed: [Pricing Subscription Products with a Data-Driven Conscience](<https://devfeed.tech/articles/pricing-subscription-products-with-a-data-driven-conscience-15807.md>)

Original publisher: [Read original article](<https://developer.squareup.com/blog/pricing-subscription-products-with-a-data-driven-conscience>)

Author: David Feng

Published: 2017-07-10T16:58:35Z

Content type: article

Language: en

Sources: [Square Corner Blog RSS Feed](<https://devfeed.tech/sources/square-corner-blog-rss-feed.md>)

Topics: [product analytics](<https://devfeed.tech/topics/product-analytics.md>), [Software as a service](<https://devfeed.tech/topics/saas.md>), [Product Management](<https://devfeed.tech/topics/product-management.md>), [data](<https://devfeed.tech/topics/data.md>)

Tags: [acquisition](<https://devfeed.tech/tags/acquisition.md>), [analysis](<https://devfeed.tech/tags/analysis.md>), [analytics](<https://devfeed.tech/tags/analytics.md>), [data](<https://devfeed.tech/tags/data.md>), [data-science](<https://devfeed.tech/tags/data-science.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [features](<https://devfeed.tech/tags/features.md>), [improvements](<https://devfeed.tech/tags/improvements.md>), [metrics](<https://devfeed.tech/tags/metrics.md>), [product](<https://devfeed.tech/tags/product.md>), [product-management](<https://devfeed.tech/tags/product-management.md>), [retention](<https://devfeed.tech/tags/retention.md>), [saas](<https://devfeed.tech/tags/saas.md>), [v1](<https://devfeed.tech/tags/v1.md>), [work](<https://devfeed.tech/tags/work.md>)

## AI overview

This article explains how Square used product analytics and seller feedback to price and improve Square Loyalty. It describes launching the product as a free MVP, tracking acquisition, engagement, retention, and product-market fit, and relaunching it after finding that its original receipt-based rewards experience was too easy for buyers to miss.

## Source excerpt

Using data to drive pricing a SaaS product