# Product Quality: A Shared Commitment to Craft in the wake of AI

DevFeed: [Product Quality: A Shared Commitment to Craft in the wake of AI](<https://devfeed.tech/articles/product-quality-a-shared-commitment-to-craft-in-the-wake-of-ai-9152.md>)

Original publisher: [Read original article](<https://slack.design/articles/product-quality-a-shared-commitment-to-craft-in-the-wake-of-ai/>)

Author: kmena

Published: 2026-07-17T19:45:23Z

Content type: opinion

Language: en

Sources: [Slack Design](<https://devfeed.tech/sources/slack-design.md>)

Topics: [Slack](<https://devfeed.tech/topics/slack.md>), [Usability](<https://devfeed.tech/topics/usability.md>), [User interface design](<https://devfeed.tech/topics/ui-design.md>), [Software](<https://devfeed.tech/topics/software.md>)

Tags: [design](<https://devfeed.tech/tags/design.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [product-development](<https://devfeed.tech/tags/product-development.md>), [slack](<https://devfeed.tech/tags/slack.md>), [software](<https://devfeed.tech/tags/software.md>), [uncategorized](<https://devfeed.tech/tags/uncategorized.md>), [usability](<https://devfeed.tech/tags/usability.md>)

## AI overview

Slack argues that product quality is a shared commitment to craft: making software polished, responsive, attractive, simple, powerful, and useful. The article frames utility, usability, and feel as connected qualities, and explains why organizational incentives, subjective standards, and competing craft languages make consistent quality difficult to achieve.

## Source excerpt

Slack is a loved product, and that's not an accident In 2013, Stewart Butterfield wrote what amounted to a promise: "You're buying a commitment to the craft of making high quality software: polished, responsive, attractive, simple, powerful, and, above all, useful. You're buying attention to detail that saves you time and makes your life just [...] The post Product Quality: A Shared Commitment to Craft in the wake of AI appeared first on Slack Design.