# PVH reimagines the future of fashion with OpenAI

DevFeed: [PVH reimagines the future of fashion with OpenAI](<https://devfeed.tech/articles/pvh-reimagines-the-future-of-fashion-with-openai-6623.md>)

Original publisher: [Read original article](<https://openai.com/index/pvh-future-of-fashion>)

Published: 2026-01-27T06:00:00Z

Content type: article

Language: en

Sources: [OpenAI News](<https://devfeed.tech/sources/openai-news.md>)

Topics: [ChatGPT](<https://devfeed.tech/topics/chatgpt.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [OpenAI](<https://devfeed.tech/topics/openai.md>), [data](<https://devfeed.tech/topics/data.md>), [Security & Privacy](<https://devfeed.tech/topics/security-privacy.md>)

Tags: [accelerate](<https://devfeed.tech/tags/accelerate.md>), [ai](<https://devfeed.tech/tags/ai.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [creativity](<https://devfeed.tech/tags/creativity.md>), [data](<https://devfeed.tech/tags/data.md>), [design](<https://devfeed.tech/tags/design.md>), [efficiency](<https://devfeed.tech/tags/efficiency.md>), [enterprise](<https://devfeed.tech/tags/enterprise.md>), [global-affairs](<https://devfeed.tech/tags/global-affairs.md>), [innovation](<https://devfeed.tech/tags/innovation.md>), [openai](<https://devfeed.tech/tags/openai.md>), [optimization](<https://devfeed.tech/tags/optimization.md>), [privacy](<https://devfeed.tech/tags/privacy.md>), [product](<https://devfeed.tech/tags/product.md>), [retail](<https://devfeed.tech/tags/retail.md>), [scale](<https://devfeed.tech/tags/scale.md>), [security](<https://devfeed.tech/tags/security.md>), [security-privacy](<https://devfeed.tech/tags/security-privacy.md>), [supply-chain](<https://devfeed.tech/tags/supply-chain.md>)

## AI overview

PVH Corp. is adopting ChatGPT Enterprise and OpenAI frontier models across its global fashion operations. The initiative targets product design, demand planning, inventory optimization, supply-chain management, marketing, and consumer engagement, with an emphasis on data-driven decisions, creativity, efficiency, security, privacy, and responsible data governance.

## Source excerpt

PVH Corp., parent company of Calvin Klein and Tommy Hilfiger, is adopting ChatGPT Enterprise to bring AI into fashion design, supply chain, and consumer engagement.