# Real AI Strategy Isn't a Vendor Bake-Off

DevFeed: [Real AI Strategy Isn't a Vendor Bake-Off](<https://devfeed.tech/articles/real-ai-strategy-isn-t-a-vendor-bake-off-9086.md>)

Original publisher: [Read original article](<https://uxmag.com/articles/real-ai-strategy-isnt-a-vendor-bake-off>)

Author: UX Magazine Team

Published: 2026-05-20T12:46:26Z

Content type: opinion

Language: en

Sources: [UX Magazine](<https://devfeed.tech/sources/ux-magazine.md>)

Topics: [AI Strategy](<https://devfeed.tech/topics/ai-strategy.md>), [User experience (UX)](<https://devfeed.tech/topics/ux.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>)

Tags: [agentic-ai](<https://devfeed.tech/tags/agentic-ai.md>), [ai](<https://devfeed.tech/tags/ai.md>), [ai-strategy](<https://devfeed.tech/tags/ai-strategy.md>), [strategy](<https://devfeed.tech/tags/strategy.md>), [ux](<https://devfeed.tech/tags/ux.md>)

## AI overview

The article argues that effective AI strategy should begin with a vision of the future rather than a vendor shortlist or RFP. Drawing on Brian Evergreen's discussion of agentic AI, it recommends working backward from the desired future state to identify the necessary tools, data contracts, incentives, policies, and partnerships.

## Source excerpt

Brian Evergreen on why agentic AI rewards vision-first strategy, and why your RFP is built for a world that no longer exists. The first question is almost never the one on the slide. In a recent conversation on Invisible Machines, Brian Evergreen, founder of The Future Solving Company and author of Autonomous Transformation, describes what The post Real AI Strategy Isn't a Vendor Bake-Off appeared first on UX Magazine.