# Relentlessly focus on the outcomes

DevFeed: [Relentlessly focus on the outcomes](<https://devfeed.tech/articles/relentlessly-focus-on-the-outcomes-37637.md>)

Original publisher: [Read original article](<https://swizec.com/blog/relentlessly-focus-on-the-outcomes>)

Author: hi@swizec.com (Swizec Teller)

Published: 2026-05-26T00:00:00Z

Content type: opinion

Language: en

Sources: [Swizec Teller](<https://devfeed.tech/sources/swizec-teller.md>)

Topics: [Users](<https://devfeed.tech/topics/users.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Code](<https://devfeed.tech/topics/code.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [code](<https://devfeed.tech/tags/code.md>), [users](<https://devfeed.tech/tags/users.md>)

## AI overview

This commentary argues that teams should measure success by the outcomes they create for users rather than by activity such as pull requests, documents, tasks, and meetings. It says AI can increase code and output while making it easier to lose focus and leave work unfinished.

## Source excerpt

AI makes it easy to focus inwards and feel impressed with all the churn and motion and output you're producing. But your users don't care.