# Running up that hill: Creativity, AI, and the human pursuit of uphill thinking

DevFeed: [Running up that hill: Creativity, AI, and the human pursuit of uphill thinking](<https://devfeed.tech/articles/running-up-that-hill-creativity-ai-and-the-human-pursuit-of-uphill-thinking-10182.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/uphill-thinking/>)

Author: John Maeda

Published: 2023-08-01T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [AI Strategy](<https://devfeed.tech/topics/ai-strategy.md>), [ChatGPT](<https://devfeed.tech/topics/chatgpt.md>), [datasets](<https://devfeed.tech/topics/datasets.md>), [Fine-tuning](<https://devfeed.tech/topics/fine-tuning.md>), [Language models](<https://devfeed.tech/topics/language-models.md>), [coding](<https://devfeed.tech/topics/coding.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [coding](<https://devfeed.tech/tags/coding.md>), [creativity](<https://devfeed.tech/tags/creativity.md>), [datasets](<https://devfeed.tech/tags/datasets.md>), [design](<https://devfeed.tech/tags/design.md>), [fine-tuning](<https://devfeed.tech/tags/fine-tuning.md>), [language-models](<https://devfeed.tech/tags/language-models.md>)

## AI overview

John Maeda reflects on the opportunities and risks artificial intelligence creates for designers. He discusses collaborating with AI, training language models with datasets, fine-tuning outputs, and preserving human creativity and livelihoods in a world increasingly optimized for shortcuts.

## Source excerpt

John Maeda shares takeaways from his Design in Tech Report, thoughts on designing with artificial intelligence, and why we should embrace uphill thinking in a world optimized for shortcuts.