# Scaling Evangelism - Creating Advocates

DevFeed: [Scaling Evangelism - Creating Advocates](<https://devfeed.tech/articles/scaling-evangelism-creating-advocates-41133.md>)

Original publisher: [Read original article](<https://www.craigkerstiens.com/2013/04/16/Scaling-Evangelism-Creating-Advocates/>)

Author: Map

Published: 2013-04-16T20:55:56Z

Content type: opinion

Language: en

Sources: [Craig Kerstiens](<https://devfeed.tech/sources/craig-kerstiens.md>)

Topics: [communications](<https://devfeed.tech/topics/communications.md>), [scaling](<https://devfeed.tech/topics/scaling.md>)

Tags: [developer-marketing](<https://devfeed.tech/tags/developer-marketing.md>), [marketing](<https://devfeed.tech/tags/marketing.md>), [scaling](<https://devfeed.tech/tags/scaling.md>)

## AI overview

The article describes a developer-marketing approach for creating advocates by mentoring a small group of people, helping them succeed, and empowering them to communicate their experiences. It recommends collaboration, private communication channels, and support with sharing success stories.

## Source excerpt

The first area I tend to think about when it comes to developer marketing is around advocates. A simple definition of an advocate is someone that speaks/writes in favor of some thing. Creating advocates is a means of creating more of myself to go out and talk loudly and ideally effectively. However, they do take time to cultivate and it is a hard item to track. But by cultivating advocates I'm able to scale what would otherwise be a bottleneck of my own personal time. Mentorship The people in your group of 3 you'll have nearly daily communications with, even if quick. These are the first people you think to work and collaborate with. It's the case with all, but especially so here that there may be some strong mutual benefit. With both the groups of 3 and 12 you'll be looking to: Co-author content with Collaborate on projects Help amplify their content Helping them Succeed For a few years I've followed a similar process to this. Essentially creating advocates is done through first making them successful, then empowering to talk about their success. I've often done this by giving people a private channel to me - through IM, SMS, Phone, Skype, or even in person. Sure its easy enough to get my work email address, its a pretty easy one to guess, and even at that address I do aim to respond to every request. These channels in reality don't make me more available; but they do allow a different type of communication to happen. My personal approach has found it more out of place to ask how someones weekend was over email - IM or Skype make this easy. Broader questions of how someones actually doing in life generally are much easier to do over a coffee or a beer. This allows for a deeper relationship; at the same time I can ensure everyone I interact with is successful. It's easier to ensure someones successful if they're willing to talk to you, actually connecting with people enables this. Communicate Once someones been successful theres usually some value in their story. Th