# Schema markup for SEO: What it is and how it works

DevFeed: [Schema markup for SEO: What it is and how it works](<https://devfeed.tech/articles/schema-markup-for-seo-what-it-is-and-how-it-works-9237.md>)

Original publisher: [Read original article](<https://webflowmarketingmain.com/blog/schema-markup>)

Author: Webflow Team

Published: 2026-06-24T00:00:00Z

Content type: tutorial

Language: en

Sources: [Webflow Blog](<https://devfeed.tech/sources/webflow-blog.md>)

Topics: [Structured-data](<https://devfeed.tech/topics/structured-data.md>), [Search engine optimization (SEO)](<https://devfeed.tech/topics/seo.md>), [Website](<https://devfeed.tech/topics/website.md>), [AI search](<https://devfeed.tech/topics/ai-search.md>)

Tags: [ai-search](<https://devfeed.tech/tags/ai-search.md>), [schema](<https://devfeed.tech/tags/schema.md>), [search](<https://devfeed.tech/tags/search.md>), [search-engines](<https://devfeed.tech/tags/search-engines.md>), [seo](<https://devfeed.tech/tags/seo.md>), [strategy](<https://devfeed.tech/tags/strategy.md>), [web](<https://devfeed.tech/tags/web.md>)

## AI overview

This tutorial explains schema markup, also called structured data, and how to add relevant Schema.org properties to web pages. It describes how structured data can support rich search results, SEO visibility, user experience, and discovery in AI search, while noting that it does not guarantee higher rankings.

## Source excerpt

Learn how schema markup for SEO can drive more traffic to your site by giving search engines the right information for rich search results.