# Server-to-Server Integration with Server-Side Google Tag Manager

DevFeed: [Server-to-Server Integration with Server-Side Google Tag Manager](<https://devfeed.tech/articles/server-to-server-integration-with-server-side-google-tag-manager-15845.md>)

Original publisher: [Read original article](<https://developer.squareup.com/blog/server-to-server-integration-with-server-side-google-tag-manager>)

Author: Amogh Kambale

Published: 2021-09-23T19:00:00Z

Content type: article

Language: en

Sources: [Square Corner Blog RSS Feed](<https://devfeed.tech/sources/square-corner-blog-rss-feed.md>)

Topics: [Google](<https://devfeed.tech/topics/google.md>), [data](<https://devfeed.tech/topics/data.md>), [Security](<https://devfeed.tech/topics/security.md>), [Server](<https://devfeed.tech/topics/server.md>), [API](<https://devfeed.tech/topics/api.md>), [Website](<https://devfeed.tech/topics/website.md>)

Tags: [api](<https://devfeed.tech/tags/api.md>), [data](<https://devfeed.tech/tags/data.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [google](<https://devfeed.tech/tags/google.md>), [implementation](<https://devfeed.tech/tags/implementation.md>), [integration](<https://devfeed.tech/tags/integration.md>), [javascript](<https://devfeed.tech/tags/javascript.md>), [network](<https://devfeed.tech/tags/network.md>), [security](<https://devfeed.tech/tags/security.md>), [server](<https://devfeed.tech/tags/server.md>), [web](<https://devfeed.tech/tags/web.md>)

## AI overview

Square describes integrating Server-Side Tagging in Google Tag Manager 360 with its Customer Data Platform to route enriched tracking data to marketing partners. The article reports a 46.3% improvement in conversion tracking and explains security benefits compared with client-side JavaScript tags.

## Source excerpt

Improving customer data and our ability to track conversions