# Shipping at speed: Using DORA's Deployment Frequency to measure your ability to deliver customer value

DevFeed: [Shipping at speed: Using DORA's Deployment Frequency to measure your ability to deliver customer value](<https://devfeed.tech/articles/shipping-at-speed-using-dora-s-deployment-frequency-to-measure-your-ability-to-deliver-customer-value-11764.md>)

Original publisher: [Read original article](<https://incident.io/blog/dora-metrics-deployment-frequency>)

Author: Luis Gonzalez

Published: 2023-05-29T00:00:00Z

Content type: tutorial

Language: en

Sources: [The incident.io Blog](<https://devfeed.tech/sources/the-incident-io-blog.md>)

Topics: [dora metrics](<https://devfeed.tech/topics/dora-metrics.md>), [Deployment](<https://devfeed.tech/topics/deployment.md>), [DevOps](<https://devfeed.tech/topics/devops.md>)

Tags: [incident](<https://devfeed.tech/tags/incident.md>), [incident-channel](<https://devfeed.tech/tags/incident-channel.md>), [incident-management](<https://devfeed.tech/tags/incident-management.md>), [incident-response](<https://devfeed.tech/tags/incident-response.md>), [outage](<https://devfeed.tech/tags/outage.md>), [post-mortem](<https://devfeed.tech/tags/post-mortem.md>), [slack-incident](<https://devfeed.tech/tags/slack-incident.md>)

## AI overview

The article explains DORA deployment frequency as a metric for how often an organization successfully releases to production. It discusses how frequent, smaller deployments can help DevOps teams assess delivery efficiency and isolate problems more easily when incidents occur.

## Source excerpt

By using DORA's deployment frequency metric, organizations can improve customer impact and product reliability.