# Shipping hype: PMs on what it takes to bring AI features to market

DevFeed: [Shipping hype: PMs on what it takes to bring AI features to market](<https://devfeed.tech/articles/shipping-hype-pms-on-what-it-takes-to-bring-ai-features-to-market-10044.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/shipping-hype-pms-on-what-it-takes-to-bring-ai-features-to-market/>)

Author: Suzanne LaBarre

Published: 2023-12-07T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Large Language Model](<https://devfeed.tech/topics/llm.md>), [Figma](<https://devfeed.tech/topics/figma.md>), [Prompt Engineering](<https://devfeed.tech/topics/prompt-engineering.md>), [User experience (UX)](<https://devfeed.tech/topics/ux.md>), [ChatGPT](<https://devfeed.tech/topics/chatgpt.md>), [OpenAI](<https://devfeed.tech/topics/openai.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [figma](<https://devfeed.tech/tags/figma.md>), [language-models](<https://devfeed.tech/tags/language-models.md>), [llms](<https://devfeed.tech/tags/llms.md>), [openai](<https://devfeed.tech/tags/openai.md>), [prompt-engineering](<https://devfeed.tech/tags/prompt-engineering.md>), [ux](<https://devfeed.tech/tags/ux.md>)

## AI overview

Product managers from Figma and other companies discuss how to bring AI features to market responsibly. The article recommends starting with real user problems, assessing whether AI is appropriate, accepting potential errors, and avoiding AI features that merely conceal poor user experience.

## Source excerpt

How do you build AI features people want and trust? Product Managers at Figma, Duolingo, Asana, and LinkedIn share their tips.