# Shopify Data's Guide To Opportunity Sizing

DevFeed: [Shopify Data's Guide To Opportunity Sizing](<https://devfeed.tech/articles/shopify-data-s-guide-to-opportunity-sizing-1589.md>)

Original publisher: [Read original article](<https://shopify.engineering/shopify-data-guide-opportunity-sizing>)

Author: Ella Hilal

Published: 2022-08-25T15:30:00Z

Content type: tutorial

Language: en

Sources: [Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering.md>), [Shopify Engineering - Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering-shopify-engineering.md>)

Topics: [data](<https://devfeed.tech/topics/data.md>), [Shopify](<https://devfeed.tech/topics/shopify.md>), [Framework](<https://devfeed.tech/topics/framework.md>), [math](<https://devfeed.tech/topics/math.md>)

Tags: [business](<https://devfeed.tech/tags/business.md>), [data](<https://devfeed.tech/tags/data.md>), [framework](<https://devfeed.tech/tags/framework.md>), [guide](<https://devfeed.tech/tags/guide.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [math](<https://devfeed.tech/tags/math.md>), [shopify](<https://devfeed.tech/tags/shopify.md>), [standards](<https://devfeed.tech/tags/standards.md>)

## AI overview

Shopify's data scientists use opportunity sizing to quantify the potential impact and cost of initiatives before deciding where to invest. The guide presents opportunity sizing as a framework for comparing initiatives, examining assumptions, reducing intuition-driven bias, and estimating impact through approaches such as annualized projections and directional t-shirt sizing.

## Source excerpt

Shopify's guide to Opportunity Sizing, a method that data scientists can use to quantify the potential impact of an initiative ahead of making the decision to invest in it.