# So You Have Some Clusters, Now What?

DevFeed: [So You Have Some Clusters, Now What?](<https://devfeed.tech/articles/so-you-have-some-clusters-now-what-15859.md>)

Original publisher: [Read original article](<https://developer.squareup.com/blog/so-you-have-some-clusters-now-what>)

Author: Inna Kaler

Published: 2017-11-09T00:11:19Z

Content type: tutorial

Language: en

Sources: [Square Corner Blog RSS Feed](<https://devfeed.tech/sources/square-corner-blog-rss-feed.md>)

Topics: [data](<https://devfeed.tech/topics/data.md>), [Algorithms](<https://devfeed.tech/topics/algorithms.md>), [datasets](<https://devfeed.tech/topics/datasets.md>), [systems](<https://devfeed.tech/topics/systems.md>)

Tags: [algorithm](<https://devfeed.tech/tags/algorithm.md>), [analysis](<https://devfeed.tech/tags/analysis.md>), [blog-post](<https://devfeed.tech/tags/blog-post.md>), [clustering](<https://devfeed.tech/tags/clustering.md>), [data-science](<https://devfeed.tech/tags/data-science.md>), [dataset](<https://devfeed.tech/tags/dataset.md>), [features](<https://devfeed.tech/tags/features.md>), [insights](<https://devfeed.tech/tags/insights.md>)

## AI overview

This article explains how Square used unsupervised clustering to analyze seller behavior. It describes how manually selecting familiar signals embedded existing assumptions into the data, limiting new insights, and then outlines rebuilding clusters with thousands of behavioral signals generated by Square's risk systems to reduce that bias.

## Source excerpt

How to Add Value to Your Clusters