# Social psychology in sales copy: Good copy writing

DevFeed: [Social psychology in sales copy: Good copy writing](<https://devfeed.tech/articles/social-psychology-in-sales-copy-good-copy-writing-35271.md>)

Original publisher: [Read original article](<https://darkcoding.net/behaviour/social-psychology-in-sales-copy-good-copy-writing/>)

Author: Graham King

Published: 2009-08-26T18:03:35Z

Content type: opinion

Language: en

Sources: [Graham King](<https://devfeed.tech/sources/graham-king.md>)

Topics: [copy](<https://devfeed.tech/topics/copy.md>), [email](<https://devfeed.tech/topics/email.md>)

Tags: [behaviour](<https://devfeed.tech/tags/behaviour.md>), [copy](<https://devfeed.tech/tags/copy.md>), [copywriting](<https://devfeed.tech/tags/copywriting.md>), [email](<https://devfeed.tech/tags/email.md>), [influence](<https://devfeed.tech/tags/influence.md>), [marketing](<https://devfeed.tech/tags/marketing.md>), [psychology](<https://devfeed.tech/tags/psychology.md>), [socialpsychology](<https://devfeed.tech/tags/socialpsychology.md>), [writing](<https://devfeed.tech/tags/writing.md>)

## AI overview

The article examines how investment marketing uses social proof and scarcity to influence readers, arguing that the email makes an emotional appeal without promising concrete results.

## Source excerpt

Unmasking the psychology behind investment marketing: a cautionary tale.