# Solving integration woes with a hackathon

DevFeed: [Solving integration woes with a hackathon](<https://devfeed.tech/articles/solving-integration-woes-with-a-hackathon-2206.md>)

Original publisher: [Read original article](<https://stackoverflow.blog/2026/08/14/solving-integration-woes-with-a-hackathon/>)

Author: Phoebe Sajor

Published: 2026-08-14T07:40:00Z

Content type: article

Language: en

Sources: [Stack Overflow Blog](<https://devfeed.tech/sources/stack-overflow-blog.md>)

Topics: [For the Love of Code](<https://devfeed.tech/topics/for-the-love-of-code.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Large Language Model](<https://devfeed.tech/topics/llm.md>), [Software](<https://devfeed.tech/topics/software.md>)

Tags: [acquisition](<https://devfeed.tech/tags/acquisition.md>), [ai](<https://devfeed.tech/tags/ai.md>), [hackathon](<https://devfeed.tech/tags/hackathon.md>), [integration](<https://devfeed.tech/tags/integration.md>), [llm](<https://devfeed.tech/tags/llm.md>), [podcast](<https://devfeed.tech/tags/podcast.md>), [product](<https://devfeed.tech/tags/product.md>), [se-stackoverflow](<https://devfeed.tech/tags/se-stackoverflow.md>), [se-tech](<https://devfeed.tech/tags/se-tech.md>), [software](<https://devfeed.tech/tags/software.md>)

## AI overview

An Adobe engineering leader discusses how Adobe Brand Visibility emerged from Semrush's AI visibility product and Adobe's LLM Optimizer. The team used a three-day internal hackathon to deliver customer value quickly instead of pursuing a large-scale infrastructure integration.

## Source excerpt

Ryan welcomes Meryll Blanchet, Director of Engineering for Adobe Brand Visibility, to chat about Adobe's recent acquisition of Semrush, how Adobe Brand Visibility was born from Semrush's AI visibility product and Adobe's LLM Optimizer, and how Adobe used a three-day internal hackathon instead of a large-scale infrastructure integration to quickly deliver value to customers.