# Startup Coach 01 The Opportunity Profile

DevFeed: [Startup Coach 01 The Opportunity Profile](<https://devfeed.tech/articles/startup-coach-01-the-opportunity-profile-28336.md>)

Original publisher: [Read original article](<http://fuzzyblog.io/blog/startup/2020/01/04/startup-coach-01-the-opportunity-profile.html>)

Author: Fuzzygroup

Published: 2020-01-04T00:00:00Z

Content type: opinion

Language: en

Sources: [Scott Johnson](<https://devfeed.tech/sources/scott-johnson.md>)

Topics: [Development](<https://devfeed.tech/topics/development.md>), [Google](<https://devfeed.tech/topics/google.md>)

Tags: [blog-post](<https://devfeed.tech/tags/blog-post.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [opinion](<https://devfeed.tech/tags/opinion.md>), [startup](<https://devfeed.tech/tags/startup.md>), [startup-coach](<https://devfeed.tech/tags/startup-coach.md>)

## AI overview

The first post in a planned Startup Coach series explains how to create an Opportunity Profile at the beginning of an entrepreneurial project. It recommends documenting the initial idea, including the product, business model, competition, development approach, marketing, and pricing, and sharing the document for feedback.

## Source excerpt

This is the first blog post in what I hope becomes a series that I'm calling "Startup Coach". I have a friend who wants their own business and I offered to write a blog post a week along the veins of how to do a startup. Each week I plan to take a single topic and discuss it . If you'd like to suggest a topic then my email address is fuzzygroup at gmail and I'd be happy to slot something into the queue. Today's topic is what I refer to as the Opportunity Profile. This is a single document that I write at the very beginning of anything that even smells of being entrepreneurial. The idea behind the opportunity profile is to document the opportunity - in as much detail as you can at the moment of the initial idea. Everyone's opportunity project is always going to be a little bit different depending on how you conceptualize an opportunity. My personal opportunity profiles tend to be heavy on product focus and less focused on business side issues simply because that's how I roll. If you, for example, were strong on the business side then your opportunity profile might sketch out the entire business model and then have a place holder called "Product Goes Here". Here are the topics that I usually put in an opportunity profile: Overview Tag Lines Business Model Product Overview Competition Development Approach (how I would tackle development) Marketing Pricing This document might be nothing more than a set of bullet points. It might be fleshed out. The important thing is to capture that initial ideation moment when the problem you're trying to solve is crystal clear and you have that rush of intellectual adrenaline. And I would note the last sentence doesn't resonate for you, perhaps, you're not cut out for founding a startup. And, yes, that's harsh and I apologize but I'm a pretty big believer that you are either a startup person or you aren't. The way that I recommend writing these, in 2019, is as a Google Doc. The reason for this is that one of the very best actions you