# Stop Polling, Start Pushing: The Case for Webhooks

DevFeed: [Stop Polling, Start Pushing: The Case for Webhooks](<https://devfeed.tech/articles/stop-polling-start-pushing-the-case-for-webhooks-23844.md>)

Original publisher: [Read original article](<https://developers.facebook.com/blog/post/2026/07/21/the-case-for-webhooks/>)

Published: 2026-07-21T23:00:18Z

Content type: release

Language: en

Sources: [Facebook Developers](<https://devfeed.tech/sources/facebook-developers.md>)

Topics: [API](<https://devfeed.tech/topics/api.md>), [real-time](<https://devfeed.tech/topics/real-time.md>), [Automation](<https://devfeed.tech/topics/automation.md>), [Meta](<https://devfeed.tech/topics/meta.md>)

Tags: [api](<https://devfeed.tech/tags/api.md>), [automation](<https://devfeed.tech/tags/automation.md>), [meta](<https://devfeed.tech/tags/meta.md>), [notifications](<https://devfeed.tech/tags/notifications.md>), [real-time](<https://devfeed.tech/tags/real-time.md>), [subscriptions](<https://devfeed.tech/tags/subscriptions.md>), [updates](<https://devfeed.tech/tags/updates.md>), [webhooks](<https://devfeed.tech/tags/webhooks.md>)

## AI overview

The article explains how webhooks push API updates when events occur, avoiding frequent polling and reducing rate-limit usage. It showcases Meta's existing standalone webhooks and a unified ads subscription endpoint that supports notifications for ad object changes and insights updates.

## Source excerpt

Today, API users set up "polling" to frequently request updates to ensure they have the most current data. While common, this process is inefficient and chips away at rate limits.