# TBM 432: Bundling & Unbundling Capabilities (and AI)

DevFeed: [TBM 432: Bundling & Unbundling Capabilities (and AI)](<https://devfeed.tech/articles/tbm-432-bundling-unbundling-capabilities-and-ai-40058.md>)

Original publisher: [Read original article](<https://cutlefish.substack.com/p/tbm-432-bundling-and-unbundling-capabilities>)

Author: John Cutler

Published: 2026-07-26T10:53:39Z

Content type: opinion

Language: en

Sources: [The Beautiful Mess](<https://devfeed.tech/sources/the-beautiful-mess.md>)

Topics: [Product Management](<https://devfeed.tech/topics/product-management.md>), [centralization](<https://devfeed.tech/topics/centralization.md>), [Development](<https://devfeed.tech/topics/development.md>), [Code](<https://devfeed.tech/topics/code.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [centralization](<https://devfeed.tech/tags/centralization.md>), [code](<https://devfeed.tech/tags/code.md>), [development](<https://devfeed.tech/tags/development.md>), [product-management](<https://devfeed.tech/tags/product-management.md>)

## AI overview

This commentary argues that capabilities once bundled into product management have separated into specialized roles and disciplines, while also being distributed across teams, tools, platforms, and external partners. It presents AI-related changes as one of several simultaneous patterns, including specialization, diffusion, centralization, integration, embedding, and rebundling.

## Source excerpt

Early in my product career, I wore many hats.