# Telco UX Benchmark: 3,100+ Performance Scores and 2,400+ Best Practice Examples

DevFeed: [Telco UX Benchmark: 3,100+ Performance Scores and 2,400+ Best Practice Examples](<https://devfeed.tech/articles/telco-ux-benchmark-3-100-performance-scores-and-2-400-best-practice-examples-9360.md>)

Original publisher: [Read original article](<https://feeds.baymard.com/link/9825/17436208/telco-ux-benchmark-2026>)

Author: Anders Nielsen

Published: 2026-09-01T08:45:00Z

Content type: article

Language: en

Sources: [Baymard Institute](<https://devfeed.tech/sources/baymard-institute.md>)

Topics: [web applications](<https://devfeed.tech/topics/web-applications.md>), [GUI](<https://devfeed.tech/topics/gui.md>)

Tags: [article](<https://devfeed.tech/tags/article.md>), [benchmark](<https://devfeed.tech/tags/benchmark.md>), [case-studies](<https://devfeed.tech/tags/case-studies.md>), [comparison](<https://devfeed.tech/tags/comparison.md>), [ecommerce](<https://devfeed.tech/tags/ecommerce.md>), [mobile](<https://devfeed.tech/tags/mobile.md>), [performance](<https://devfeed.tech/tags/performance.md>), [research](<https://devfeed.tech/tags/research.md>), [testing](<https://devfeed.tech/tags/testing.md>), [ux](<https://devfeed.tech/tags/ux.md>), [web](<https://devfeed.tech/tags/web.md>)

## AI overview

Baymard presents a Telco UX benchmark based on seven case studies, manually assessed across more than 500 research-based parameters. The benchmark reports poor overall UX performance and highlights unclear plan and specification labels, weak comparison tools, missing contract and device terms, and incomplete warranty, returns, shipping, delivery, and discount information.

## Source excerpt

(Note: Unfortunately, e-mail and RSS don't support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.) At Baymard, we've just released a new UX benchmark with 7 "Telco" UX case studies. This follows from our large-scale user testing on Telco UX and adds to our existing ecommerce UX benchmark. In this article, we give you a snapshot of the overall UX performance. 7 Telco UX Case Studies and the Overall Performance AT&T mediocre Telco 51 page designs: desktop, mobile Xfinity poor Telco 47 page designs: desktop, mobile Lebara poor Telco 45 page designs: desktop, mobile Orange poor Telco 56 page designs: desktop, mobile Vodafone UK poor Telco 49 page designs: desktop, mobile Bell poor Telco 44 page designs: desktop, mobile Verizon poor Telco 49 page designs: desktop, mobile YourSite.com? Want to know how your site performs? Get Premium access to review your own site or have it audited by Baymard researchers. These are the 7 in-depth Telco UX case studies. The 7 Telco sites have been manually assessed across 500+ research-based UX parameters relevant to Telco providers, resulting in 3,100+ weighted UX performance scores and 2,400+ best practice examples from these desktop and mobile sites. Each of the 3,100+ UX performance scores from the 7 Telco case studies is summarized in the interactive scatterplot below -- showing you how they perform collectively and individually: {{ scatterplot-graph: size=big + habitat=public + base-sites=collection:telco + view-structure-id=gemini-st_47eezi8l }} The overall UX performance of the Telco sites is "poor," with only 1 site in the "mediocre" range. Here are some of the overarching UX issues. On the benchmarked sites, proprietary plan names and technical specifications were presented as labels without explanation. No site explained its industry-specific filters or provided inline help for technical specifications within comparison features, and plan feature