# The Adaptive Talent Imperative: How CPG and Retail Companies Can Transform With Cross-functional Experts

DevFeed: [The Adaptive Talent Imperative: How CPG and Retail Companies Can Transform With Cross-functional Experts](<https://devfeed.tech/articles/the-adaptive-talent-imperative-how-cpg-and-retail-companies-can-transform-with-cross-functional-experts-4465.md>)

Original publisher: [Read original article](<https://www.toptal.com/executive-guidance/consumer-products-services/cpg-adaptive-talent>)

Author: CHRIS DANIEL, GM, CONSUMER PRODUCTS & SERVICES @ TOPTAL

Published: 2025-06-24T07:00:00Z

Content type: opinion

Language: en

Sources: [Toptal Blog](<https://devfeed.tech/sources/toptal-blog.md>)

Topics: [data](<https://devfeed.tech/topics/data.md>), [real-time](<https://devfeed.tech/topics/real-time.md>), [genai](<https://devfeed.tech/topics/genai.md>)

Tags: [analytics](<https://devfeed.tech/tags/analytics.md>), [aws](<https://devfeed.tech/tags/aws.md>), [azure](<https://devfeed.tech/tags/azure.md>), [business](<https://devfeed.tech/tags/business.md>), [genai](<https://devfeed.tech/tags/genai.md>), [google](<https://devfeed.tech/tags/google.md>), [manufacturing](<https://devfeed.tech/tags/manufacturing.md>), [retail](<https://devfeed.tech/tags/retail.md>), [technical](<https://devfeed.tech/tags/technical.md>)

## AI overview

The article argues that consumer packaged goods and retail companies are constrained less by technology or capital than by a shortage of adaptive, cross-functional talent. It emphasizes professionals who can connect business strategy, analytics, data, and technical execution, helping organizations overcome siloed structures and improve decision-making and GenAI adoption.

## Source excerpt

The biggest obstacle consumer packaged goods (CPG) and retail companies face isn't technology or capital. It's finding talent that can bridge the gap between business strategy and technical execution in real time.