# The anatomy of a Super Bowl ad

DevFeed: [The anatomy of a Super Bowl ad](<https://devfeed.tech/articles/the-anatomy-of-a-super-bowl-ad-10092.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/the-anatomy-of-duolingos-super-bowl-ad/>)

Author: Jenny Xie

Published: 2024-02-13T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Duo](<https://devfeed.tech/topics/duo.md>), [App](<https://devfeed.tech/topics/app.md>), [push-notification](<https://devfeed.tech/topics/push-notification.md>), [data](<https://devfeed.tech/topics/data.md>), [Reddit](<https://devfeed.tech/topics/reddit.md>)

Tags: [app](<https://devfeed.tech/tags/app.md>), [data](<https://devfeed.tech/tags/data.md>), [duo](<https://devfeed.tech/tags/duo.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [events](<https://devfeed.tech/tags/events.md>), [mobile](<https://devfeed.tech/tags/mobile.md>), [social-media](<https://devfeed.tech/tags/social-media.md>)

## AI overview

This article examines how Duolingo created and delivered a cheeky five-second Super Bowl advertisement featuring its Duo mascot. The campaign combined a bold creative concept, a push notification reminding users to complete a lesson, and coordinated work across marketing, engineering, and design teams to generate conversation and social media attention.

## Source excerpt

How learning app Duolingo's cheeky five-second spot beat the odds in a crowded field.