# The branding for Intercom's AI summit looks like an alien superbloom

DevFeed: [The branding for Intercom's AI summit looks like an alien superbloom](<https://devfeed.tech/articles/the-branding-for-intercom-s-ai-summit-looks-like-an-alien-superbloom-9863.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/intercom-pioneer-ai-summit-branding/>)

Author: Jenny Xie

Published: 2025-09-19T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Figma](<https://devfeed.tech/topics/figma.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [ide](<https://devfeed.tech/topics/ide.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [branding](<https://devfeed.tech/tags/branding.md>), [customer-service](<https://devfeed.tech/tags/customer-service.md>), [design](<https://devfeed.tech/tags/design.md>), [design-systems](<https://devfeed.tech/tags/design-systems.md>), [events](<https://devfeed.tech/tags/events.md>), [figma](<https://devfeed.tech/tags/figma.md>), [summit](<https://devfeed.tech/tags/summit.md>)

## AI overview

Intercom's Creative Studio used Figma to develop the visual identity for Pioneer, its customer service and AI summit. The team explored broad creative concepts through mood boards, collaborated across disciplines, and embedded motion, imagery, and vector assets into a brand system spanning digital campaigns and the live event.

## Source excerpt

For the customer service and AI event Pioneer, Intercom's designers used Figma to create a visual language of surreal flowers and shape-shifting pollen.