# The CMO's Guide to Agile Marketing Transformation: Driving Performance With Limited Resources

DevFeed: [The CMO's Guide to Agile Marketing Transformation: Driving Performance With Limited Resources](<https://devfeed.tech/articles/the-cmo-s-guide-to-agile-marketing-transformation-driving-performance-with-limited-resources-4468.md>)

Original publisher: [Read original article](<https://www.toptal.com/executive-guidance/growth-and-digital-marketing/agile-marketing>)

Author: JEFF GANGEMI, GROWTH & DIGITAL MARKETING PRACTICE LEAD @ TOPTAL

Published: 2025-06-26T04:00:00Z

Content type: article

Language: en

Sources: [Toptal Blog](<https://devfeed.tech/sources/toptal-blog.md>)

Topics: [Agile](<https://devfeed.tech/topics/agile.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>)

Tags: [agile](<https://devfeed.tech/tags/agile.md>), [collaboration](<https://devfeed.tech/tags/collaboration.md>), [efficiency](<https://devfeed.tech/tags/efficiency.md>), [marketing](<https://devfeed.tech/tags/marketing.md>), [performance](<https://devfeed.tech/tags/performance.md>)

## AI overview

The article presents Agile marketing transformation as a way for marketing organizations to improve speed, collaboration, efficiency, and performance when resources are limited. It recommends changing how marketing teams function instead of simply adding more technology or applying AI to every process.

## Source excerpt

Forward-thinking marketing executives are adopting Agile principles to boost speed, collaboration, and performance. Two Toptal Marketing Agency leaders share the key components of Agile marketing and how your team can implement them.