# The future of design systems is marketing

DevFeed: [The future of design systems is marketing](<https://devfeed.tech/articles/the-future-of-design-systems-is-marketing-10118.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/the-future-of-design-systems-is-marketing/>)

Author: Ana Boyer

Published: 2024-04-10T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Architecture & Design](<https://devfeed.tech/topics/architecture-design.md>), [Scalability](<https://devfeed.tech/topics/scalability.md>)

Tags: [communication](<https://devfeed.tech/tags/communication.md>), [design](<https://devfeed.tech/tags/design.md>), [design-systems](<https://devfeed.tech/tags/design-systems.md>), [developers](<https://devfeed.tech/tags/developers.md>), [efficiency](<https://devfeed.tech/tags/efficiency.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [marketing](<https://devfeed.tech/tags/marketing.md>), [product-design](<https://devfeed.tech/tags/product-design.md>), [product-development](<https://devfeed.tech/tags/product-development.md>), [scalability](<https://devfeed.tech/tags/scalability.md>), [user-research](<https://devfeed.tech/tags/user-research.md>)

## AI overview

The article argues that design systems should be treated as products and actively marketed to increase organizational adoption. It recommends developing compelling narratives, identifying internal champions, measuring impact, and researching the needs and frustrations of designers, developers, and decision-makers.

## Source excerpt

Design systems promise consistency, efficiency, and scalability, but realizing these benefits hinges on widespread usage. To get your entire team on board, you'll need to tap into your inner marketer and craft a compelling adoption strategy.