# The Google Analytics Setup I Use on Every Site I Build

DevFeed: [The Google Analytics Setup I Use on Every Site I Build](<https://devfeed.tech/articles/the-google-analytics-setup-i-use-on-every-site-i-build-29529.md>)

Original publisher: [Read original article](<https://philipwalton.com/articles/the-ga-setup-i-use-on-every-site-i-build/>)

Published: 2017-02-08T18:45:45Z

Content type: tutorial

Language: en

Sources: [Philip Walton](<https://devfeed.tech/sources/philip-walton.md>)

Topics: [Google Analytics](<https://devfeed.tech/topics/google-analytics.md>), [Web](<https://devfeed.tech/topics/web.md>), [Code](<https://devfeed.tech/topics/code.md>), [async](<https://devfeed.tech/topics/async.md>), [Script](<https://devfeed.tech/topics/script.md>), [HTTP](<https://devfeed.tech/topics/http.md>)

Tags: [async](<https://devfeed.tech/tags/async.md>), [code](<https://devfeed.tech/tags/code.md>), [google-analytics](<https://devfeed.tech/tags/google-analytics.md>), [http](<https://devfeed.tech/tags/http.md>), [libraries](<https://devfeed.tech/tags/libraries.md>), [web-developers](<https://devfeed.tech/tags/web-developers.md>)

## AI overview

A practical guide to configuring Google Analytics for web developers, covering how developers can use analytics to understand site usage and how to load analytics.js asynchronously without degrading user experience or blocking critical resources.

## Source excerpt

Google Analytics is a powerful yet quite complicated tool. And unfortunately, the truth is most people who use it don't reap its full benefits. There's a lot of excellent and free content out there that explains how to use Google Analytics, but most of it is rather narrowly focused on use cases that primarily apply to marketers and advertisers; very little is geared toward web developers who simply want to better understand how people are using the sites they build.