# The Hidden Cost of Bad UX: How Much Revenue Are You Leaving on the Table?

DevFeed: [The Hidden Cost of Bad UX: How Much Revenue Are You Leaving on the Table?](<https://devfeed.tech/articles/the-hidden-cost-of-bad-ux-how-much-revenue-are-you-leaving-on-the-table-9358.md>)

Original publisher: [Read original article](<https://feeds.baymard.com/link/9825/17422770/hidden-cost-bad-ux-revenue-calculator>)

Author: Christian Holst

Published: 2026-08-19T08:12:00Z

Content type: article

Language: en

Sources: [Baymard Institute](<https://devfeed.tech/sources/baymard-institute.md>)

Topics: [User experience (UX)](<https://devfeed.tech/topics/ux.md>), [Usability](<https://devfeed.tech/topics/usability.md>), [web applications](<https://devfeed.tech/topics/web-applications.md>), [coding](<https://devfeed.tech/topics/coding.md>)

Tags: [article](<https://devfeed.tech/tags/article.md>), [best-practices](<https://devfeed.tech/tags/best-practices.md>), [business](<https://devfeed.tech/tags/business.md>), [checkout](<https://devfeed.tech/tags/checkout.md>), [cost](<https://devfeed.tech/tags/cost.md>), [design](<https://devfeed.tech/tags/design.md>), [ecommerce](<https://devfeed.tech/tags/ecommerce.md>), [insights](<https://devfeed.tech/tags/insights.md>), [leadership](<https://devfeed.tech/tags/leadership.md>), [metrics](<https://devfeed.tech/tags/metrics.md>), [product](<https://devfeed.tech/tags/product.md>), [research](<https://devfeed.tech/tags/research.md>), [revenue](<https://devfeed.tech/tags/revenue.md>), [usability](<https://devfeed.tech/tags/usability.md>), [ux](<https://devfeed.tech/tags/ux.md>)

## AI overview

Baymard presents an Opportunity Sizing Calculator that estimates the revenue recoverable from reducing ecommerce UX friction. It translates user research and usability improvements across areas such as checkout, navigation, and product pages into projections that can support roadmap prioritization, budget decisions, and executive buy-in.

## Source excerpt

(Note: Unfortunately, e-mail and RSS don't support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.) How much revenue is your site losing each month because of unnecessary UX friction? If you are like most ecommerce leaders or UX managers, you know that friction points across checkout, product pages, and navigation cause shoppers to abandon. Yet, when competing for roadmap resources or budget approvals, UX research is often categorized as an internal software or subscription expense rather than a top-line revenue driver. Without concrete financial estimates to back up your design priorities, critical usability improvements often get pushed aside. To help you translate UX friction into clear commercial impact, Baymard has developed an Opportunity Sizing Calculator. This tool converts Baymard's actionable user research into quantifiable projections, showing you the exact revenue you can unlock by systematically applying proven UX best practices to your site. Moving from Opinions to Research-Backed Forecasting Prioritizing a product roadmap often turns into a debate of subjective opinions, where the loudest voice in the room or the most senior person's viewpoint takes priority. UX designers and product managers must frequently advocate for critical usability fixes against competing internal requests, relying on qualitative arguments that struggle to secure executive support. Baymard's Opportunity Sizing Calculator bridges the gap between design priorities and executive decision-making, helping you secure buy-in. This means you're better able to: Connect specific usability insights directly to top-line revenue Build an unshakeable business case for leadership Give directors and VPs clear line-of-sight into the ROI of resolving site friction Get your personalized opportunity metrics: Book a short call with our team and find out how much revenue you could recover with better UX. Book a demo