# The new competitive moat is emotion

DevFeed: [The new competitive moat is emotion](<https://devfeed.tech/articles/the-new-competitive-moat-is-emotion-10132.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/the-new-competitive-moat-is-emotion/>)

Author: Andrew Hogan

Published: 2025-01-09T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [App](<https://devfeed.tech/topics/app.md>), [Software](<https://devfeed.tech/topics/software.md>)

Tags: [app](<https://devfeed.tech/tags/app.md>), [apps](<https://devfeed.tech/tags/apps.md>), [creativity](<https://devfeed.tech/tags/creativity.md>), [features](<https://devfeed.tech/tags/features.md>), [learning](<https://devfeed.tech/tags/learning.md>), [software](<https://devfeed.tech/tags/software.md>), [tech](<https://devfeed.tech/tags/tech.md>)

## AI overview

The article argues that emotional resonance, rather than features alone, is becoming a competitive moat for software. Drawing on experiences with children's apps and connected toys, it explains how playful sounds, tactile details, creativity, curiosity, and moments of connection can make products joyful and worth paying for.

## Source excerpt

With more apps than ever, features will only get you so far. It's time to put resonance on the roadmap.