# The Prompt Is the New Brief

DevFeed: [The Prompt Is the New Brief](<https://devfeed.tech/articles/the-prompt-is-the-new-brief-9093.md>)

Original publisher: [Read original article](<https://uxmag.com/articles/the-prompt-is-the-new-brief>)

Author: Tushar Deshmukh

Published: 2026-06-30T05:45:08Z

Content type: opinion

Language: en

Sources: [UX Magazine](<https://devfeed.tech/sources/ux-magazine.md>)

Topics: [User experience (UX)](<https://devfeed.tech/topics/ux.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Framework](<https://devfeed.tech/topics/framework.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [framework](<https://devfeed.tech/tags/framework.md>), [prompt](<https://devfeed.tech/tags/prompt.md>), [prompting](<https://devfeed.tech/tags/prompting.md>), [ux](<https://devfeed.tech/tags/ux.md>)

## AI overview

The article argues that prompting AI is essentially the same skill as writing a clear, context-rich brief. It explains that designers and UX researchers already have this competence and can apply it when working with AI tools.

## Source excerpt

Part 2 of the "UX x AI" series. In the first part of the series, we dismantled the most dangerous myth in the design community right now -- that AI is coming to replace the designer. We replaced it with a more accurate and more useful frame: AI is your new intern. Fast, tireless, well-read, The post The Prompt Is the New Brief appeared first on UX Magazine.