# The Pulse: Bending Spoons' Acquisition Strategy

DevFeed: [The Pulse: Bending Spoons' Acquisition Strategy](<https://devfeed.tech/articles/the-pulse-bending-spoons-acquisition-strategy-40922.md>)

Original publisher: [Read original article](<https://blog.pragmaticengineer.com/the-pulse-bending-spoons-acquisition-strategy/>)

Author: Gergely Orosz

Published: 2026-08-05T11:45:13Z

Content type: opinion

Language: en

Sources: [The Pragmatic Engineer](<https://devfeed.tech/sources/the-pragmatic-engineer-2.md>)

Topics: [migration](<https://devfeed.tech/topics/migration.md>), [Architecture & Design](<https://devfeed.tech/topics/architecture-design.md>), [Microservices](<https://devfeed.tech/topics/microservices.md>), [Java](<https://devfeed.tech/topics/java.md>), [virtual machines](<https://devfeed.tech/topics/virtual-machines.md>), [Cloud](<https://devfeed.tech/topics/cloud.md>), [Google Cloud Platform (GCP)](<https://devfeed.tech/topics/google-cloud.md>), [legacy application](<https://devfeed.tech/topics/legacy-application.md>)

Tags: [architecture](<https://devfeed.tech/tags/architecture.md>), [backend](<https://devfeed.tech/tags/backend.md>), [cloud](<https://devfeed.tech/tags/cloud.md>), [google-cloud](<https://devfeed.tech/tags/google-cloud.md>), [java](<https://devfeed.tech/tags/java.md>), [legacy](<https://devfeed.tech/tags/legacy.md>), [microservices](<https://devfeed.tech/tags/microservices.md>), [migration](<https://devfeed.tech/tags/migration.md>), [performance](<https://devfeed.tech/tags/performance.md>), [provisioning](<https://devfeed.tech/tags/provisioning.md>), [virtual-machines](<https://devfeed.tech/tags/virtual-machines.md>)

## AI overview

The article examines Bending Spoons' acquisition strategy, including its announced $1.285 billion cash purchase of Airtable and its approach to operating struggling products with smaller teams. It also describes the company's reported modernization of Evernote from a Java 11 monolith running across 750 manually provisioned virtual machines on Google Cloud to a managed-database and microservices architecture in about six months, with reported improvements in performance, reliability, operating cost, and on-call load.

## Source excerpt

In only 5 years, Hopin went from zero to a $7.7B valuation, and back to zero again. Also: Bending Spoons' startup acquisition model.