# The Science of Web Animations: How Sensory Memory Shapes User Experience

DevFeed: [The Science of Web Animations: How Sensory Memory Shapes User Experience](<https://devfeed.tech/articles/the-science-of-web-animations-spa-28845.md>)

Original publisher: [Read original article](<https://una.im/spa/>)

Published: 2015-02-09T00:00:00Z

Content type: opinion

Language: en

Sources: [Una Kravets](<https://devfeed.tech/sources/una-kravets.md>)

Topics: [web animation](<https://devfeed.tech/topics/web-animation.md>), [Website](<https://devfeed.tech/topics/website.md>)

Tags: [animation](<https://devfeed.tech/tags/animation.md>), [experience](<https://devfeed.tech/tags/experience.md>), [performance-optimization](<https://devfeed.tech/tags/performance-optimization.md>), [web](<https://devfeed.tech/tags/web.md>)

## AI overview

This article explains how sensory and iconic memory relate to web animation and argues that animations linking visual states can improve user experience.

## Source excerpt

Neuroscience plays a big roll in our design work. This post takes a look at Sensory Memory and how animations that visually link states can improve a user's experience.