# The unnecessary hype strategy behind Microsoft Fabric

DevFeed: [The unnecessary hype strategy behind Microsoft Fabric](<https://devfeed.tech/articles/the-unnecessary-hype-strategy-behind-microsoft-fabric-40838.md>)

Original publisher: [Read original article](<https://mutto.fyi/posts/2023/05/the-unnecessary-hype-fabric/>)

Published: 2023-05-29T00:00:00Z

Content type: opinion

Language: en

Sources: [Mutt0-ds Notes](<https://devfeed.tech/sources/mutt0-ds-notes.md>)

Topics: [Microsoft](<https://devfeed.tech/topics/microsoft.md>), [data-engineering](<https://devfeed.tech/topics/data-engineering.md>), [Azure](<https://devfeed.tech/topics/azure.md>), [Cloud](<https://devfeed.tech/topics/cloud.md>), [data lake](<https://devfeed.tech/topics/data-lake.md>), [data-processing](<https://devfeed.tech/topics/data-processing.md>), [etl](<https://devfeed.tech/topics/etl.md>), [AI, ML & Data Engineering](<https://devfeed.tech/topics/ai-ml-data-engineering.md>)

Tags: [azure](<https://devfeed.tech/tags/azure.md>), [cloud](<https://devfeed.tech/tags/cloud.md>), [copilot](<https://devfeed.tech/tags/copilot.md>), [data](<https://devfeed.tech/tags/data.md>), [data-engineering](<https://devfeed.tech/tags/data-engineering.md>), [data-lake](<https://devfeed.tech/tags/data-lake.md>), [data-processing](<https://devfeed.tech/tags/data-processing.md>), [etl](<https://devfeed.tech/tags/etl.md>), [microsoft](<https://devfeed.tech/tags/microsoft.md>), [microsoft-azure](<https://devfeed.tech/tags/microsoft-azure.md>), [technical](<https://devfeed.tech/tags/technical.md>)

## AI overview

An opinion article examines Microsoft Fabric, a unified data platform announced at Microsoft Build. It describes Fabric's integration of data storage, processing, ETL, analytics, and business intelligence tools, while criticizing Microsoft's secrecy and hype-oriented launch strategy and noting that the platform was still in beta.

## Source excerpt

If you are into Data Engineering in Microsoft Azure Cloud Environment, you probaly heard about Microsoft Fabric being announced last week...