# The Value in Early Product Analytics

DevFeed: [The Value in Early Product Analytics](<https://devfeed.tech/articles/the-value-in-early-product-analytics-15921.md>)

Original publisher: [Read original article](<https://developer.squareup.com/blog/the-value-in-early-product-analytics>)

Author: Claire Meyer

Published: 2019-07-31T19:00:00Z

Content type: article

Language: en

Sources: [Square Corner Blog RSS Feed](<https://devfeed.tech/sources/square-corner-blog-rss-feed.md>)

Topics: [product analytics](<https://devfeed.tech/topics/product-analytics.md>), [data](<https://devfeed.tech/topics/data.md>), [User experience (UX)](<https://devfeed.tech/topics/ux.md>), [Testing](<https://devfeed.tech/topics/testing.md>), [Logging](<https://devfeed.tech/topics/logging.md>), [configuration](<https://devfeed.tech/topics/configuration.md>)

Tags: [configuration](<https://devfeed.tech/tags/configuration.md>), [data](<https://devfeed.tech/tags/data.md>), [data-science](<https://devfeed.tech/tags/data-science.md>), [development](<https://devfeed.tech/tags/development.md>), [logging](<https://devfeed.tech/tags/logging.md>), [product-analytics](<https://devfeed.tech/tags/product-analytics.md>), [testing](<https://devfeed.tech/tags/testing.md>), [ux](<https://devfeed.tech/tags/ux.md>), [visibility](<https://devfeed.tech/tags/visibility.md>)

## AI overview

The article explains how Square engaged Product Analytics from the early stages of developing Square for Restaurants. It describes using data-backed decision-making, customer research, testing, event logging, and existing merchant data to guide strategy, validate insights, and support iteration before and after launch.

## Source excerpt

Power in having visibility from the beginning